Football Transfers & Club PR: Atletico Madrid escalated their Julian Alvarez pursuit war with Barcelona using parody offers for Lamine Yamal, Pedri and Raphinha (Bad Bunny tickets, ABC subscription, sunflower seeds) plus AI-shirt images, while insisting Alvarez is “not for sale” and blaming a “smear campaign.” Sports Controversy & Reputation: Spanish tennis player Rafael Jodar denied pushing a ball girl at the French Open, saying the clip was misleading and she tripped over court cover while he gestured to his father. Media, Safety & Regulation: UN experts warn that social media bans alone won’t protect minors; they urge safety-by-design, limits on addictive features, and stricter rules for online advertising and age checks—Spain is among countries moving toward child-focused restrictions. Brand & MarCom in Sport: LOEWE’s World Cup travelwear for Spain uses a “double-layered stripe contrasted cuff” to create a shirt illusion under blazers, turning tailoring details into a talking-point for fans and press. Coaching & Recruitment: Xabi Alonso’s Chelsea appointment is linked to a possible Real Madrid reunion with Arda Güler.