World Cup Marketing & Media Buzz: Spain’s Lamine Yamal says France should fear La Roja ahead of the semifinal after Mikel Merino’s late heroics sent Spain past Belgium 2-1, with Merino again scoring off the bench and the match sparking huge fan-zone and social-media moments (including viral family clips like Yamal’s little brother Keyne). Sports Tech & Advertising: FIFA’s “Player of the Match” vote is under fire for turning into a popularity contest, while ticket resale prices reportedly dropped after the U.S. exit and FIFA added more final seats. Crisis & Public Safety: A fast-moving wildfire in southern Spain (Almería/Los Gallardos, Andalusia) has killed at least 12 and left 23 missing, with reports of victims trapped in vehicles and authorities warning about shelter-in-place and evacuation routes. MarCom/Ad Tech: Spotify expands audio buying via Amazon DSP by integrating Spotify podcast inventory, giving advertisers more programmatic options for music and podcasts. Security & Reputation: Spain revoked a Navy sergeant’s security clearance over undisclosed marriage to a Russian citizen and pro-Russian activity, raising reputational risk for defense-linked communications.