AGP Executive Report
Last update: 8 hours agoBrand Marketing: Bacardi is using Ibiza’s nightlife appeal to promote Patrón El Alto to travellers this summer, while Costa del Sol is investing €1.5 million in the UK market to attract longer-stay visitors. Media Technology: Madrid-based Titan OS has raised €40 million to grow its smart-TV platform as a European alternative to Roku. Spanish streaming firm 24i also extended its partnership with TV Factory, which will market and support its services in Switzerland. Advertising: Criteo is expanding its performance-TV capabilities across global markets, giving advertisers more ways to reach audiences on streaming platforms. Live Events: Lidl is replacing Carrefour as the main sponsor of La Vuelta, securing a high-profile brand presence across Spain’s leading cycling race.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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