AGP Executive Report
Last update: 6 hours agoAI & Marketing: Chinese models accounted for 52% of AI usage in Spain on Overchat, leading image and video creation while U.S. providers remained dominant in text. The shift matters for brands and creators choosing tools for visual content. Documentary Market: Sitges’ MEDIMED has selected 70 projects from 24 countries for its 27th edition, bringing filmmakers together with commissioners from broadcasters including Movistar Plus and TVE to pursue financing, distribution and broadcast deals. Digital Advertising: VIOOH and TuMedio have partnered to expand programmatic digital out-of-home advertising across Spain and Portugal.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.