AGP Executive Report
Last update: 6 hours agoLaLiga’s China Fallout: CCTV kept the first LaLiga matches off air after Kylian Mbappé’s Mao remark, despite apologies from the player, Real Madrid and the league. Chinese brands including Mengniu, Milkground and Eastroc also ended partnerships with Mbappé, highlighting the commercial risks of celebrity controversy in a major market. Media Intelligence: Onclusive appointed Jason Weekes as Northern Europe sales head and is recruiting business-development teams in Spain. Streaming Ads: Disney Advertising research points to emotional connection, fandom and enduring appeal as drivers of stronger ad outcomes on streaming platforms.
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