AGP Executive Report
Last update: 8 hours agoAdtech: Madrid-based Smadex named former Angry Birds marketing leader Luis de la Cámara as chief marketing officer, a senior hire for the mobile advertising firm. Spanish Originals: Skydance and Movistar Plus are expanding their partnership to develop local series under a joint label, deepening ties between a global studio and a leading Spanish streamer. Sports Rights: Netflix has added another football play in Spain with a deal tied to the 2030 World Cup. Industry Watch: Havas reported solid third-quarter growth despite a decline in Asia-Pacific. Campaign Controversy: Ryanair’s marketing campaign recognising disputed Western Sahara has drawn scrutiny in Spain. Production: Málaga city centre became the set for an international advertising shoot.
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