AGP Executive Report
Last update: 22 minutes agoPlatform Scrutiny: Spain has asked prosecutors to assess suspending TikTok after Maldita.es found 1,182 child-abuse videos and images with 48 million views. Just five of 50 reported posts were removed. Retail Media: ZetaDisplay appointed Álvaro Morales to lead Spain and Portugal, targeting growth in digital signage and in-store retail media. Brand Activation: Bacardi expanded its Patrón and Ushuaïa airport campaign across Spain and the UK, adding Dubai and linking tequila sales to Ibiza club experiences. Ad Rules: Spain’s gambling advertising framework varies by format, so campaigns need separate checks for TV ads, sponsorships, stadium placements and online messages. Political Marketing: Parties are sharpening their social media strategies ahead of the November 29 election; the PP leads a digital-power ranking, while a PSC TikTok post topped a viral list.
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